On June 28, Bharti Airtel announced that it is raising tariffs by 10-21% for all its prepaid and postpaid users on July 3. The move is an attempt to shore up average revenue per user (ARPU). This comes a day after Relaince Jio raised rates by 12-15%.
Bharti Airtel has maintained that its mobile ARPU needs to be at around INR300 for a "healthy business model" in India, and to be able to invest in network technology and spectrum. The Indian telcos last raised tariffs in 2021.
Singapore Telecommunication Z74 s owns around 29% of Bharti Airtel. The Singapore listed telco's share price has been rising since mid-April and is up 12.2% this year.
