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Audi Q4 e-tron & Q4 Sportback e-tron launched at its ION Orchard pop-up boutique

David Khoo
David Khoo • 2 min read
Audi Q4 e-tron & Q4 Sportback e-tron launched at its ION Orchard pop-up boutique
Audi Singapore ION Orchard pop-up boutique / PHOTOS BY Audi Singapore
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 Audi Q4 e-tron and Q4 Sportback e-tron enter the Singapore market at Audi Singapore's ION Orchard pop-up boutique from S$254,999 and S$259,999 with COE

ION Orchard, Singapore - Timed to coincide with its ION Orchard pop-up boutique, Audi Singapore has launched the hotly-anticipated Q4 e-tron and Q4 Sportback e-tron, which join the brand's growing portfolio of electric vehicles.

Size-wise, the versatile Q4 e-tron exudes a rugged chic and sits between the BMW iX1 (iX2) and iX3, which should prove to be a sweet-spot for some buyers. 

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Both variants produce a maximum electric power output of 210kW (286hp) and 545Nm of torque, with the rear-drive Q4 e-tron achieving a WLTP range of up to 466km, with the Sportback version achieving 482km.

We reckon that annual road tax for the Q4 e-tron will be in the S$2k vicinity.

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The cars can be viewed at either the pop-up or at the Audi Centre Singapore.

The pop-up boutique will be open to the public from 12pm to 5pm on 19 June, and 10am to 10pm from 20 June to 7 July. Test drive appointments can also be made in advance via audi.com.sg.

“The Audi Q4 e-tron and Q4 e-tron Sportback’s entry into Singapore is a significant milestone for us. These models are the newest generation of electric SUVs in Singapore, and offer local consumers a more accessible yet spacious electric vehicle for everyday needs,” said Mr. Markus Schuster, Managing Director, Audi Singapore.

He continues, “Our launch of these models at ION Orchard is also an immersive way we can bring the Audi experience to our customers at the heart of the city, and part of our strategy to continuously enhance the overall customer experience.”

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In addition to the car displays, the pop-up will also feature interactive activities for the visitors, like an AI artwork generator that responds to the visitor's answers to a series of questions. There's also a spin & win wheel for those test-driving or buying a Q4 e-tron on-site.

With the pop-up intended to double as an event space, Audi will also host lifestyle events and partner with complementary brands, including Sonos, Bolia, Leica, Sincere Fine Watches and Kwanpen.

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