Dual BMW dealers in Singapore pays dividends for BMW Group Asia as it posts stellar new car sales figures in Singapore for Q1 2024
Singapore - BMW Group Asia's bold gambit to appoint a second BMW dealer in Singapore in 2022 has clearly paid off (as opposed to downsizing or adopting an agency model), especially if its latest sales results are anything to go by.
The Group just announced its leading position in the industry (BMW and MINI), premium segment (BMW) and premium EV segment (BMW) locally for the first three months of 2024, posting year-on-year growth in Singapore for BMW (+51.5%), BMW Battery Electric Vehicles (+151.5%) and MINI (+6.1%).
Of the three categories, only MINI is sold by one dealer, the Eurokars Group, which has been handling the brand for close to twenty years (it also has Rolls-Royce under its umbrella for a BMW full-house). The BMW brand is handled by both Performance Motors Limited and more recently, BMW Eurokars Auto.
“We are proud that BMW Group Asia, BMW and MINI combined, is Singapore’s number one choice across all brands,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia.
He continues, “With close to 2,000 fully electric BMWs and MINIs being delivered to customers since 2014 locally, we have further strengthened our leadership in the premium EV segment. These achievements are the result of listening to our customers, implementing a consistent strategy and working closely with our two dealer partners. BMW is known for being agile, innovative and dynamic. These are the same qualities that that guide our people day in, day out to maintain our course for a successful future.”
See also: BMW Eurokars Auto opens Fast Lane Service Centre in the West of Singapore
Ms. Charmain Kwee, Eurokars Group's Executive Director tells us, "In this dual-dealership set-up, ultimately the customer will be afforded an elevated experience and journey, and this is fully-aligned with BMW Eurokars Auto's belief that customer satisfaction is always a main priority."
Mr. Lawrence Tan, Performance Motors Limited's Managing Director says, "Performance Motors celebrates BMW's exceptional performance, fuelled by our team's commitment and customer trust. As we celebrate our 45 years of legacy, more innovative offerings, including a brand new BMW Retail Next experience will be unveiled this year. Together with BMW, we aim for the #1 spot, winning hearts and earning loyalty along the way."
