Singapore has welcomed a new player in luxury electric travel with the arrival of Denza, the esteemed electric vehicle marque from BYD. The launch, marking Denza's foray into its third market in the Asia Pacific, signifies a pivotal chapter in the evolution of mobility, where luxury merges seamlessly with avant-garde technology and unmatched safety.
The perfect blend of luxury and practicality for families and business executives
The brand’s introduction is more than just an expansion—it's a celebration of a decade of BYD's resonance with Singapore's automotive market. This venture not only spotlights BYD’s innovation and dominance in the electric vehicle sector but also underscores the growing allure of luxury Multi-Purpose Vehicles (MPVs) in the region.
Launching the Denza D9
(From left) Anthony Teo, Managing Director, Vantage Automotive; James Ng, Managing Director, BYD Singapore and Philippines; Liu Xueliang, General Manager, BYD Asia Pacific Auto Sales Division; Melvin Lee, General Manager, Harmony Auto Singapore
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The star of the show, the Denza D9, encapsulates what it means to redefine luxury. With over 200,000 units snapped up in China alone over two years, the D9’s allure is palpable. The D9’s cavernous interior is a haven of sophistication, boasting premium Nappa leather seats, versatile retractable tables, and bespoke conveniences like an in-built refrigerator and wireless charging ports. Additionally, the D9 features a state-of-the-art multimedia system enhanced by Dynaudio sound, offering passengers a sublime auditory experience—even providing the luxury of in-car karaoke.
The all-electric Luxury 7-seater MPV
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The D9's impressive credentials extend to its practicality too. It comfortably accommodates seven adults along with their travel essentials, making it ideal for family outings or business excursions.
Armrest console touch screen control
The Denza D9 comes in two specifications, the Elite front-wheel-drive (FWD) and the flagship Grandeur all-wheel-drive (AWD) variant. This large luxury eMPV measures over 5.2m in length and boasts a maximum power of 275 kW (approximately 369 hp) and a peak torque of 470 Nm.
Equipped with a high-performance permanent magnet synchronous motor and BYD's blade battery, the Denza D9 accelerates from 0 to 100 km/h in just 6.9 seconds, delivering unprecedented performance for a luxury electric vehicle.
Denza signs its dealership agreement with Vantage and Harmony
(From left) Jeffrey Gan, Managing Director, Southeast Asia Sime Darby Motors; Liu Xueliang, General Manager, BYD Asia Pacific Auto Sales Division; Anthony Teo, Managing Director, Vantage Automotive; James Ng, Managing Director, BYD Singapore and Philippines; Melvin Lee, General Manager, Harmony Auto Singapore; Germaine, Brand Manager, Harmony Auto Singapore
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A significant part of the launch was the dealer agreement signing ceremony. BYD Singapore has appointed two prestigious dealers for Denzae: Vantage Automotive and Harmony New Energy Auto Service. Vantage Automotive has already inaugurated the first Denza showroom at Alexandra Road, adjacent to the newly revamped BYD flagship showroom. Meanwhile, Harmony New Energy Auto Service is set to open its showroom by the end of October at Ubi Close.
Inclusive of an $8,000 launch discount with six bids guaranteed COE, the Elite FWD variant is priced at $296,888, while the Grandeur AWD variant is priced at $341,888 (based on COE price dated Oct 9, 2024).
Intelligent multimedia system in the cabin
James Ng, managing director of BYD Singapore and Philippines, says: “We are excited to introduce BYD’s luxury tier brand and the first full electric MPV to the local market. The Denza D9 is designed to meet the needs of families and business elites seeking luxury, safety, and intelligent mobility. With this elite product, we are confident in our ability to enhance our sales performance and solidify our number one position in Singapore.”
