The renovated Lexus Boutique in Singapore is the perfect intersection of luxury and omotenashi
In a bold move to redefine luxury mobility, Lexus Singapore has unveiled its refreshed Lexus Boutique in the Leng Kee car-belt.
This sumptuous sanctuary promises an immersive experience that engages all five senses, and is the perfect intersection of luxury and omotenashi – Japan's revered art of hospitality.
The Lexus Boutique on Level 1 and exclusive Lexus L Gallery on Level 2 (pictured above) showcase the brand's unwavering dedication to craftsmanship, excellence and exclusivity.
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Every guest is treated like royalty, with personalised attention and bespoke services to elevate the brand experience, all with the aim of retaining the inner circle of Lexus owners, yet simultaneously appealing to a younger group of customers.
“Our vision at Lexus is to redefine luxury mobility, creating an experience that goes beyond materials and engages all five senses,” says Mr. Ng Khee Siong, managing director of Borneo Motors Singapore (pictured above).
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“In our new Lexus Boutique, we want guests to feel the essence of Lexus in every detail – from the sights, sounds, and scents to the warm welcome that reflects our commitment to Omotenashi, the Japanese art of hospitality. Guided by this ethos, we aim to offer not just a product but a deeply immersive experience, one that embodies care, respect, and a genuine sense of belonging to the Lexus family,” he continues.
From dedicated parking and personalised escorts to welcome drinks and refreshing towels, every touchpoint is meticulously curated to ensure a seamless and luxurious experience.
The elegant Customer Lounge offers exclusively curated food and beverage experiences, while the bespoke car delivery service marks the beginning of ownership with unforgettable flair.
The Lexus experience continues to delight long after the initial purchase, which only marks the beginning of the journey.
Aftersales guests can indulge in revamped breakfast options, including Japanese, local, Western, and vegetarian choices, paired with Lexus' custom blend coffee.
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Every detail is designed to infuse routine moments with luxury and personalisation.
Prestige customers enjoy exclusive access to Lexus' Concierge Care, which offers unparalleled VIP service through four key pillars: Lifestyle Solutions, After Sales Care, Accidents & Repair, as well as Financing & Insurance.
This bespoke service includes: complimentary airport transfers (up to eight times a year), cccess to the exclusive Lexus VIP Lounge, personalised event services, including curated Lexus four-course menus and signature cocktails, a dedicated concierge team for seamless service and repair management and complimentary collection and delivery for the lifetime of ownership (up to 40 one-way trips).
Additionally, prestige guests are granted access to the exclusive Lexus VIP Lounge (pictured above) at the Lexus L Gallery on Level 2, a sophisticated space reserved (in blocks of four-hour sessions) for moments of relaxation or private events.
The Lexus Boutique's lush interiors epitomise eco-conscious luxury, as it blends natural elements with contemporary sophistication.
The captivating digital video art installation, "Lexus – Poetry in Motion", captures the essence of the Lexus legacy.
Furthermore, local artisans have partnered with Lexus to offer exclusive culinary creations, which includes: bespoke coffee blends by Brawn & Brains Coffee, the handcrafted Lexus Aichi Miso Cake by Pâtisserie CLÉ and a bespoke Lexus Symphony Tea – a luxurious blend of White-Haired Monkey Green Tea infused with fragrant Osmanthus flowers.
“The Lexus Boutique is not just a space to view cars; it’s a fully immersive experience of what the Lexus brand stands for. Every element, from the zen gardens and the ambient music, the white tea notes in the calming scents, and to the curated culinary offerings, has been carefully designed to engage all five senses of each guest,” shares Mr. Ng, “This makes each visit as memorable as driving a Lexus vehicle, embodying the Lexus ethos Experience Amazing.”
"It's really very difficult to single-out one element. When you talk about experience, it's a combination of all your sensory engagements. All the elements have to be in harmony and work in balance, becayse if you have the right balance of elements you will feel a sense of comfort, a sense of relaxation, and you will enjoy the Lexus experience. It is an art to be able to attain the right balance," Ng tells us.
He continues, "After all, if you're going to spend a couple of hundred thousand dollars on a car, the experience becomes very important. True, many customers conduct their research online, but if we were to take a sample poll, 80-90% of our customers will tell you they want to go to a showroom to conclude the purchase. And when you come to the showroom, the brand identity becomes extremely important. And this is the reason why we have doubled-down on revitalising the entire showroom experience for Lexus."
The Lexus Boutique is an odyssey of the senses, a celebration of Japanese hospitality, and a testament to Lexus' unwavering commitment to excellence.
