Performance Motors Limited (PML) has redefined the luxury automotive landscape with the unveiling of its breathtaking, 100,000 sq ft flagship BMW showroom along Alexandra Road.
Designed around the brand's Retail.Next concept, this architectural masterpiece marks a monumental milestone in PML's 45-year legacy.
Mr. Andrew Basham, Managing Director of Sime Darby Motors (parent company of PML), said, “The showroom is a significant infrastructure for us at Sime Darby Motors. This huge retail transformation will break new frontiers in customer experience from pre-sales to aftersales. It also underscores our commitment to continuously build the BMW brand while delivering premium services to our customers in Singapore.”
Moreover, it is also designed to serve as a lifestyle hub for the (very active) BMW community in Singapore.
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As you enter the premises from the street level entrance, you're quickly enveloped in an immersive retail experience that harmoniously blends sleek design, cutting-edge technology, and exceptional service, with a 'highlight' car greeting you.
The showroom's sprawling landscape is divided into distinct zones, each crafted to cater to the discerning needs of BMW enthusiasts.
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There is the opulent BMW Luxury Class Lounge, where connoisseurs can savour the finer things as they immerse themselves in the world of BMW's "GKL" luxury vehicles.
Naturally, of greater interest to the octane-fuelled petrolheads is M World, an adrenaline-fueled realm where performance meets passion.
When it comes to new car deliveries, PML has built five lavish suites to help you celebrate your new ownership journey, as your family and friends can join in the collection festivities.
"The retail transformation will redefine customer experience," declares Andrew Basham, Managing Director of Sime Darby Motors. "Our goal is to create an unparalleled journey that exceeds expectations."
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Apart from the familiar car displays and information points, PML's latest facility also features a spanking new Café & Bar, which offers complimentary refreshments at your fingertips via the smartphone, as well as a Performance Lounge with panoramic views and gastronomic delights for BMW Luxury Class aficionados.
Mr. Lars Nielsen, Managing Director, BMW Group Asia, said, “Performance Motors has been an invaluable partner for BMW, even before we began our business in the market. Together, we are working hard to be the number one premium brand in Singapore. Its groundbreaking showroom serves as a lighthouse for our new holistic approach that ensures the customer is at the centre of every interaction at the dealership. We are confident that this new facility will further strengthen the customer journey, deliver new experiences, and set the benchmark for our BMW dealer network in the region.”
Mr. Lawrence Tan, Managing Director of PML, said, “The launch of the PML BMW Retail.Next showroom reflects our commitment to deliver exceptional experiences and deepen our connection with customers across every touchpoint. We aim to make this showroom THE destination for the local community, offering a space where customers can not only service their vehicles but also relax and enjoy our brand experience in a lifestyle setting.”
PML also used the occasion of its showroom reopening to launch the updated BMW M3 Competition Sedan with M xDrive and BMW M3 Competition Touring with M xDrive, as well as introduce its new SDM SG OneGo mobile app to book service appointments and receive updates.
The app can also scan the QR codes of PML Key Drop/Collection Lockers to drop off their car keys for even more hassle-free service.
Mr Nielsen added, “Having that physical touch in the showroom is important to our customers and this will continue to be a key part of our retail strategy moving forward. Just as critical are our digital capabilities both in and behind the scenes. From facial to automated number plate recognition technology, Performance Motors now has more digital tools than ever before. This is the BMW way – we take the lead in driving innovation.”
