The Paris 2024 Summer Olympics will occur in France from July 26 to Aug 11, with Paris as the main host city. Sixteen other cities across Metropolitan France will also participate, alongside one venue in Tahiti, part of French Polynesia.
Whether you’re eagerly anticipating the excitement of cheering for your favourite team or athlete to win or supporting from afar, sports fashion seamlessly blends performance with style.
Fashion at the Olympics is not just about aesthetics — it is about the spirit of competition and unity among nations. Designers draw inspiration from this spirit, creating functional yet stylish outfits that inspire athletes and spectators alike. Explore these fashion choices that embody excellence, individuality, and the shared spirit of the games.
Kickoff in style
As we eagerly await the Paris 2024 Summer Olympics, let’s not overlook the 2024 European Football Championship. MCM’s exclusive product line, a tribute to Munich’s vibrant atmosphere and our rich heritage, is here to heighten your anticipation. With six pieces that blend luxury and sporty style, including the Lauretos and the football-themed backpack and weekender, we unite MCM’s luxurious German fashion heritage with the excitement of sporting traditions.
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MCM takes pride in its involvement as its home country gears to host the major football tournament. With a rich tradition of backing top international football icons, from Cristiano Ronaldo to Neymar Junior and Lionel Messi, MCM is positioned for a significant fashion statement in the football realm this summer. As Germany prepares to host the 2024 European Football Championship after over 30 years, MCM stands ready for a remarkable presence.
This unique MCM Euros 2024 collection is accessible online and exclusively at Takashimaya.
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French flair
The French fashion-sport brand Lacoste has partnered with Hôtel du Cap-Eden-Roc in the French Riviera to launch an exclusive capsule collection. This collaboration honours the fusion of two Houses characterised by elegance, French savoir-faire, and a deep connection to tennis. It represents the rich history of the Hôtel du Cap-Eden-Roc, renowned for its five clay tennis courts established in 1923, as well as the tennis heritage of Lacoste with its famous crocodile emblem inspired by its founder René Lacoste.
Highlighted pieces from the capsule collection include polo shirts, a pleated skirt, and a hooded jacket, all tastefully embellished with logos from Hôtel du Cap-Eden-Roc and the Crocodile emblem.
Style champions
Dior has organised a stunning photoshoot featuring its ambassador athletes for the Paris 2024 Olympic and Paralympic Games. The line-up includes fencers Sara Balzer, Misaki Emura, Arianna Errigo, Rossella Fiamingo, Andreea Mogoș, Loredana Trigilia, Beatrice Vio Grandis, and Alice Volpi; judoka Clarisse Agbégnénou; swimmer Emma McKeon; surfer Carissa Moore; soccer player Alex Morgan; boxer Estelle Mossely; skateboarder Louise-Aïna Taboulet; and sprinter Elaine Thompson-Herah.
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Wrist-worthy
The Olympic Games serve as a diverse sporting festival, and Swatch is honouring this with a fashionable and athletic line-up of watches. The OLYMPIC GAMES PARIS 2024 Collection are:
Named BLUE HEELFLIP in homage to skateboarding, this 42mm New Chrono watch boasts a blue colour scheme complemented by pink hour and minute hands and a golden seconds hand. With its chronograph functionality, this model is perfect for timing skatepark tricks or daily sporting activities.
GREEN BACKSIDE WAVE celebrates surfing with its matte dark green design and contrasting pink strap underside. Featuring the surf symbol from Paris 2024, this 41mm New Gent Biosourced watch is sleek enough to wear under a wetsuit yet bold enough to stand out whether you’re riding the waves or spectating by the shore during water sports.
PURPLE ROLLSHOT embodies beach volleyball and volleyball, featuring a strap loop adorned with the sport’s symbol. With its lilac and pink hues, this classic 34mm Swatch Gent Biosourced model is designed to complement smaller wrists while maintaining impeccable style.
