SINGAPORE (April 18): American multinational consumer goods company Procter & Gamble (P&G) today launched its first digital innovation centre in Singapore, with Minister for Trade and Industry S Iswaran present as the guest of honour.  

The inaugural E-Center, which is P&G’s first outside of the US, was established in partnership with the Singapore Economic Development Board (EDB).

P&G has committed to invest US$100 million ($140 million) through its partnership with EDB over the next five years in support of its aim to strengthen Singapore’s standing as a “leading digital and e-commerce hub in the world”.

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