SINGAPORE (Nov 16): shopper360, the Malaysia-based shopper marketing services provider, has entered into a definitive joint venture agreement with Pahtama Group to incorporate a new joint venture company in Myanmar.

The JV Co will provide marketing services in the retail and consumer goods industries in Myanmar, which shopper360 says will allow it to “seize the growing business opportunities” in the country.

shopper360 will hold 60% of the total share capital of the JV Co while Pahtama will hold 40%.

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