SINGAPORE (July 11): Singapore Telecommunications was around back when the telegraph was still cool. Now the 139-year-old company is experimenting with video games as a way to raise its profile with millennials.

The telecom giant yesterday announced it plans to start a competitive gaming league this year and will eventually sponsor its own team.

Esports may already be big business in markets ranging from the US to China, but it’s going to be bigger. Goldman Sachs Group estimates global sales will reach US$3 billion ($4.1 billion) annually by 2022, with an audience that rivals the current viewership of the National Football League in the US.

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