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Soo Kee in joint venture to spread the Love & Co in China

Benjamin Cher Published on Wed, Jul 19, 2017 / 6:01 PM GMT+8

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SINGAPORE (July 19): Jeweller Soo Kee Group announced Wednesday that it is bringing its Love & Co brand into China via a joint venture with Global Crown Group.

Soo Kee’s wholly-owned subsidiary Love & Co International will take a 55% stake in the joint venture, Diamond Avenue.

Global Crown, the parent company of leading gold jewellery manufacturer and distributor Shenzhen Batar Investment Holding Group, will hold the remaining 45%.

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