Prudential Singapore takes market share as innovation boosts productivity

(Nov 13): Last month’s launch of Prudential Singapore’s Fintegrate Partnership, which seeks to collaborate with fintech startups in Singapore and globally, and co-develop digital solutions for customers, is one of many steps that the long-standing insurer is taking to stay relevant in the digital era.

Unlike most accelerator and hackcelerator programmes, the PRU Fintegrate Partnership provides a clear goal, as selected start-ups may enter into a commercial engagement with Prudential. Pru Fintegrate is also a rapid- deployment programme offering start-ups an opportunity to build and validate prototypes.

“Digital innovation is a key component in our overall growth strategy. It’s essential to our efforts in making insurance simpler and more accessible for our customers, and to help our financial consultants work more efficiently. Collaboration with fintechs will enable us to develop such new solutions at speed,” says Wilf Blackburn, CEO of Prudential Singapore.

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