Amazon bets on machine learning to beat Microsoft, Alphabet

(Nov 30): Amazon.com Inc. unveiled new machine-learning tools, including algorithms that automate decisions and speech recognition, seeking to solidify its dominant position over Microsoft Corp. and Alphabet Inc. in the fast-growing and profitable cloud-computing market.

Amazon Web Services Chief Executive Officer Andy Jassy announced more than 20 new functions Wednesday at the company’s annual event expected to draw 40,000 people this week to Las Vegas. The machine learning capabilities are intended to make the technology more accessible to developers who don’t have the time or resources to experiment with it on their own.

AWS has top customers in every industry, but Microsoft and Alphabet’s Google are using their experience in artificial intelligence and machine learning to go after some of Amazon’s market share. While customers are interested in machine learning, many lack the resources and expertise that the cloud companies can provide.

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