Why Singaporeans are more likely to ‘shop local’ in a cosmopolitan retail environment

SINGAPORE (April 11): More Singaporeans are preferring to “shop local” as they tend to feel more valued by home-grown brands as compared to their international counterparts, according to recent data from International Customer Loyalty Programmes Limited or ICLP.

32% of the 750 consumers surveyed by the Hong Kong-based loyalty marketing agency say they expect local brands to show appreciation for their regular patronage, with a close 35% expecting the same of international brands.

Yet, when asked to rate the brands’ performance in this aspect, 26% say local brands actually deliver on this count – as opposed to only 19% for international brands.

---

Related Stories

• China cotton group urges Uniqlo and others to use Xinjiang fibre
• RHB stays ‘neutral’ on retail sector despite expectations of further sales improvement in near-term
• Uniqlo owner Fast Retailing watching for China boycott after Xinjiang remarks

---