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China's new year travel and spending top pre-Covid levels

Bloomberg
Bloomberg • 3 min read
China's new year travel and spending top pre-Covid levels
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Chinese travel and spending during the Lunar New Year holiday exceeded levels from before the pandemic, adding to signs that consumption in the world’s second-largest economy is improving. 

Some 474 million tourist trips were made around the country during the festival, which began Feb 10 and concluded Saturday. That’s up 19% from the same period in 2019, state broadcaster China Central Television reported, citing data from the Ministry of Culture and Tourism. Total tourism spending for the holiday climbed nearly 8% from that year to 633 billion yuan (US$88 billion).

China’s economy is searching for momentum this year as activity is challenged by the property crisis, weak confidence and persistent deflationary pressures. As the nation’s most important holiday, the Lunar New Year is a key barometer for measuring consumption. 

China's New Year Holiday: Train Travel Surges | Number of rail trips is highest in six years

The data is likely to be closely watched by investors as markets reopen this week after a lengthy closure for the holiday, which was one day longer than usual. The country’s shares listed offshore in Hong Kong and on the Nasdaq Golden Dragon China Index have rallied in recent days, underscoring room for onshore shares to play catch-up.

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The travel and spending figures published Sunday also blew past the numbers recorded in 2023. Domestic trips rose 34% and spending increased 47% year-on-year, CCTV reported. 

Other data on railway and air travel was also strong: Some 18 million passenger trips were made by air during the holiday, with the average daily number of trips hitting a record high 2.25 million, according to a report in CAAC News, the Civil Aviation Administration of China’s newspaper. 

For the period Feb 10-17, there were 99.5 million railway trips, which was 36% higher than the comparable period in 2019, according to Bloomberg calculations based on Ministry of Transport and China Railway data.

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Box office ticket sales also picked up to reach more than 8 billion yuan — a record high for the holiday period, CCTV reported, citing data from the China Film Administration. Earlier data from Xinhua and Maoyan Entertainment had suggested a somewhat muted start for box office revenue. This year’s bump, though, may also reflect the lengthier time period for the holiday.

China's Box Office Hits Lunar New Year Record | Sales over 2024 holiday period topped record during longer festival

While the holiday data showed some improvement in consumption, economists have cautioned that travel spending isn’t sure to entirely offset weaker sales of durable goods. Passenger car sales fell 26% in January compared to December, according to the China Association of Automobile Manufacturers.

Investors may also be looking out for additional stimulus and easing from Chinese policymakers to support the economy this year. 

The People’s Bank of China on Sunday refrained from cutting a key policy interest rate as officials try to balance options for spurring economic growth with concerns about a depreciation of the yuan. 

The room for action has become more limited given policy divergence with the Federal Reserve: Hot US inflation data published last week seemed to push off the possibility of an interest rate cut by the Fed until a bit later this year. 

Chinese banks may still cut their lending rates this week, reported the PBOC-backed Financial News on Sunday. There’s a higher possibility of a cut to the five-year Loan Prime Rate, a reference rate for mortgages, according to the paper, which cited market participants it didn’t identify.

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