Yoma Strategic Holdings has announced the launch of the inaugural franchise of its YKKO food and beverage (F&B) brand. YKKO refers to Yankin Kyay Oh Group of Companies, a Myanmar restaurant chain, in which Yoma purchased a majority stake in February 2019.
According to Yoma, YKKO has become a symbol of authentic Kyay Oh cuisine since it was established in 1988.
The inaugural YKKO franchise outlets are scheduled to launch in Htauk Kyant, located on the outskirts of Yangon, and Pyay, in the Bago region, by March 2024.
"Yoma F&B serves as a cornerstone of our diverse business portfolio. The launch of YKKO franchises demonstrates our unwavering commitment to cultivating culinary distinction and broadening our market reach. We are excited to provide consumers in diverse locales with the opportunity to try the distinctive tastes of YKKO. We look forward to collaborating with passionate and entrepreneurial individuals,” says Melvyn Pun, CEO of Yoma Strategic.
"We take pride in supporting our franchisees as they join us on this exciting journey. By expanding through franchising, our goal is to enhance customer service and extend the delight of YKKO to an even wider audience throughout Myanmar,” adds Aye Myat Maw, executive director of YKKO.
For the three months ended Dec 31, 2023, Yoma F&B reported revenue of US$8.7 million ($11.6 million), 33.8% higher y-o-y.
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Shares in Yoma Strategic closed 0.2 cents lower or 4.08% down at 4.7 cents on March 14.
