Jewel Changi Airport and Mastercard announced the signing of a US$3 million ($4.3 million) partnership on Oct 26.
The partnership will help to boost Singapore’s attractiveness as a tourist destination as well as boost visitor spending and experiences at Jewel over a three-year period from October.
According to the joint statement released by Jewel and Mastercard, the partnership will attract visitors to Jewel with an enhanced suite of lifestyle offerings that showcase the best of what Singapore has to offer all year.
Through the partnership, Jewel will also be able to tap on Mastercard’s global network of banks, hotels, travel agencies and tourism-related businesses to reach out to more overseas visitors and enhance its reputation as a must-see destination in Singapore.
To-date, Jewel’s footfall is said to be trending at more than double that of the same period in 2021, with tourists making up more than 30% of visitor traffic. The partnership is expected to bring more than 20% increase in Mastercard transaction volumes at Jewel, both by locals and tourists, in the next three years.
“Mastercard is no stranger to Jewel Changi Airport. We started working with Mastercard from 2020 and are excited to bring our partnership to a whole new level. Even as we welcome back international tourists to shop, dine, play and stay at Jewel Changi Airport, we will continue to innovate and rejuvenate visitors’ experience by leveraging on Mastercard’s broad suite of capabilities,” says James Fong, CEO of Jewel Changi Airport Development.
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“The travel industry is showing strong signs of recovery with growing numbers of locals travelling overseas, and inbound tourists. Mastercard is pleased to partner with Jewel to offer an elevated visitor experience by leveraging its extensive network and database to better understand and address evolving consumer expectations. As one of Singapore’s most exciting and iconic integrated lifestyle destinations for both locals and international tourists, Jewel is a key attraction, and this strategic partnership allows us to provide Mastercard cardholders with unforgettable experiences and everyday value,” adds Deborah Heng, Mastercard’s Singapore country manager.
